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Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrCorporate Governance Policies
Financial and Debt-Related Policies
Business and Partnership Policies
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Understanding direct and indirect taxes
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The purpose of the job is to identify and implement new processes or methods within the Digital Operations function driven by an outside-in stimulus [business / regulatory / market driven need etc] The role holder is also required to enhance Customer Experience across all Digital Touchpoints through process changes & standardization.
Job Context/ Job Challenges:
Organisation Context
Established in 1994, Aditya Birla Sun Life Asset Management Company, (ABSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.
ABSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 2 Lakh 45 Thousand crores (as on Nov 2017)There are approx. 119 schemes managed by the organisation as on Nov 2017. The Company follows a long – term, fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.
One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
Focus on Technology – The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors
Product Innovation – ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.
Research based approach – ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
Strong Distributor Delivery Mechanism – The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Company’s direct Channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND) and Banks.
Regulator Interface – ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
People Management – ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay and Strive, which has enabled it to garner a workforce committed and aligned to the overall business success.
Key Challenges for the role are as follows:
To manage existing and create new functionalities that are offered across online channels.
Execution of new processes based on ideating, process mapping, rollout after stakeholder sign-off.
Identifying and implement innovative delivery mechanisms, new products, new functionalities and features aimed at enhancing customer experience.
Cost Optimization through process automation and increasing process efficiency.
Innovating, benchmarking activities carried out on an ongoing basis to provide best in class digital experience to customers and partners while keeping the risks low and being high on compliance.
Conducting scoping out the enhancements & new developments, project managing the delivery, BRD sign-off, UAT Testing and delivery.
Closely coordinating across internal stakeholders like – Operations Team i.e. Unit Admin & Branch Operations, Customer Service, Marketing, Risk & Compliance, Customer Service and external stakeholders like RTA, Banks, Payment Aggregators, IT Team & Solution Providers.
Identify transactions and services that can be digitized to create Service Differentiator and enhance customer experience.
Ensure highest availability and scalable processes to ensure least failures.
Enhance customer experience through reduction and simplification of transaction steps through optimization in User Interfaces across all digital channels.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Product & Process Re-engineering | Reviewing the existing process to improve and enhance customer experience. Reduction of redundant steps and increasing speed of execution on all online platforms. To ensure failure minimisation and dropouts. Improving the User Interface and making it more simple and fast for customers. Improving the User Experience through smart interface. Create and architect a failure remediation process and communication. API Gateway management from operations perspective. |
| KRA2 | Maintenance of existing Product & Process | Continuous improvement and changes on account of enhancements and regulatory changes. Ensuring transaction traceability across all channels and adequate logs. Failure analysis and creating scalable fail safe processes for digital transaction. Creation of backup processes and designs to ensure maximum available time. Maintenance of existing Web-service and improving their response time and quality. Managing Existing Online Transactions and ensuring service. |
| KRA3 | New Product & Process Rollout | Project scoping with internal as well as external stakeholders. Ensuring Risk & Compliance approvals are taken for new product and/or process. Co-create Product or Process at RTA for online and have the process designed for least manual intervention. Creation of new web-service for the process rollout. Rendering New Transactions Online across all digital assets. Solution based packaging of transactions and creating innovative customer solutions with Digital IT Team. Payment Tie-ups for online transactions |
| KRA4 | Customer Experience | Redesign the current digital experience across all the digital channels to improve customer experience. Enable new and innovative solutions for customers to transact. Rolling out Differentiated Service Experience for Online customers across all touchpoints Contact Centre Chatbot Branch Rolling out Differentiated Communication Customer Partner Create uniform UI / UX across all digital channels to improve Customer Experience Increase Efficiency and Speed of Execution |
0 - 4 years
Under Graduate